Mor Sela
Founder & engineering leader with cross-stage product and engineering experience, twice acquired. Building something new in San Francisco.
Founder, stealth startup · San Francisco, California
Mor Sela is an engineering leader in San Francisco. He is currently building something new, still in stealth. Before that he was Head of Engineering, Insights at Miro, which he joined when Miro acquired Cardinal (YC W23) — the AI-powered product backlog he co-founded and led as CTO. Before founding Cardinal he was Sr. Director of Engineering at Epic Games, the maker of Fortnite and Unreal Engine, which he joined through its acquisition of Houseparty, where he ran mobile engineering. Earlier he was an Engineer in Residence at Aleph VC, Director of R&D at Docady, and a special projects manager and team leader in the Israeli military's Unit 8200.
Career
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Stealth
Early days on something new in San Francisco. Too early to name; not too early to talk — especially if you're the founding-engineer type.
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Miro
Joined through the acquisition, then ran the group that turned Cardinal into Miro Insights.
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Cardinal (YC W23)
Co-founded and led as CTO. Built an AI product backlog, took it through YC W23, and sold it to Miro sixteen months in.
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Epic Games
Senior Director of Engineering through the Fortnite years, after Epic bought Houseparty.
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Houseparty
Ran mobile engineering for the group video app teenagers lived in. Epic bought it.
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Aleph VC
Engineer in residence at an early-stage fund — a short season looking at companies from the other side of the table.
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Docady
Directed R&D for an app that organized the documents every family loses.
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IDF · Unit 8200
Special projects in Israel's signals-intelligence unit.
Elsewhere
About this page
morsela.co is a personal site drawn as an isometric studio that builds itself over time: the page opens on a blueprint in 2007 and every chapter of Mor's career is an object that is drawn in as line work and rendered solid the year it happened — Miro is a whiteboard covered in stickies, Cardinal its logo propped on the desk, Epic Games a TV paused mid-match, Houseparty a phone on the coffee table mid group call, and a shelf of notes holds the writing. A scrubber under the room rewinds the clock. This page lists the same career in plain text, so people without JavaScript — and the agents that read the web — get it too.
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